Growth Marketing Manager (New Products)

G2 is the world's largest and most trusted software marketplace, seeking a Growth Marketing Manager to drive global go-to-market execution for their newest AI product offerings. The role involves designing and executing rapid experiments, collaborating with product and sales teams, and building self-service funnels to accelerate product adoption worldwide.

Responsibilities:

• Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand
• Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed
• Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions
• Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets
• Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities
• Create a global feedback loop between market and product, enabling continuous alignment with evolving customer needs
• Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments
• Develop pilot programs in different markets that validate product-market fit and generate early wins
• Equip the global sales force with tools and narratives that shorten deal cycles and accelerate adoption
• Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography
• Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support
• Continuously refine funnels using data and experimentation to maximize conversion and speed-to-value worldwide
• Work directly with the GM of AI Solutions to align growth initiatives with overall global business objectives
• Report on growth progress with clarity — sharing metrics, learnings, and recommendations to guide strategic decisions
• Communicate across Product, Sales, Engineering, and GTM teams globally to ensure alignment, accountability, and momentum on growth initiatives
• Take ownership of projects end-to-end, from idea to live experiment to scaled GTM motion
• Bias toward speed and scrappiness, making pragmatic trade-offs to move quickly while keeping impact in focus
• Act like a founder — proactively identify opportunities, solve problems, and push initiatives forward without waiting for direction

Requirements:

• 3+ years of experience in growth, product marketing, product management, or a hybrid SaaS/startup role
• Proven track record of designing and executing end-to-end experiments that deliver measurable outcomes
• Excellent communication skills to clearly articulate insights, positioning, and results across technical and business audiences
• Experience collaborating cross-functionally with product and sales teams to bring offerings to market globally
• Comfort with no-code/low-code tools, analytics, and (bonus) some coding ability (JavaScript, Python, or similar)
• Demonstrated success thriving in ambiguous, high-velocity environments, ideally as part of an early-stage or founding team
• Hands-on experience with B2B SaaS growth marketing or early-stage product launches
• Familiarity with PLG motions and self-service funnel design at scale
• Knowledge of A/B testing platforms, analytics, and growth experimentation frameworks
• Technical literacy — ability to collaborate deeply with engineers or prototype independently
• Passion for AI products and how they reshape industries