Wrapbook is a smart platform that simplifies production payroll and accounting. They are seeking a Senior Account-Based Marketing Manager to develop and execute strategic marketing initiatives aimed at generating a high-quality pipeline and accelerating revenue growth through targeted ABM campaigns.
Responsibilities:
- Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals
- Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod)
- Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline
- Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging
- Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders
- Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging
- Assist in optimizing ABM budget to ensure maximum ROI
Requirements:
- 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
- Dedicated experience executing high-impact, high-touch ABM campaigns
- Comfort using first and third-party intent data to inform account strategies
- Strong analytical skills and comfort monitoring and reporting on performance metrics
- Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
- Highly collaborative, effective communication skills, and the ability to translate insights into action
- 6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required