Senior Account-Based Marketing Manager

Wrapbook is a smart platform that simplifies production payroll and accounting. They are seeking a Senior Account-Based Marketing Manager to develop and execute strategic marketing initiatives aimed at generating a high-quality pipeline and accelerating revenue growth through targeted ABM campaigns.

Responsibilities:

• Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals
• Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod)
• Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline
• Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging
• Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders
• Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging
• Assist in optimizing ABM budget to ensure maximum ROI

Requirements:

• 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
• Dedicated experience executing high-impact, high-touch ABM campaigns
• Comfort using first and third-party intent data to inform account strategies
• Strong analytical skills and comfort monitoring and reporting on performance metrics
• Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
• Highly collaborative, effective communication skills, and the ability to translate insights into action
• 6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required