Growth Marketing Manager, Campus ID and Commerce

Transact Campus is an industry leader in integrated technology solutions for education and commerce. They are seeking a seasoned Growth Marketing Manager with advanced Account-Based Marketing expertise to lead impactful marketing programs aimed at driving pipeline growth and revenue in the Higher Education sector.

Responsibilities:

• Own and execute the growth marketing strategy for Campus ID and Commerce—driving demand generation, pipeline acceleration, and customer expansion through integrated, multi-channel, data-driven campaigns
• Lead strategic ABM programs by defining ICPs, tiered account segments, target lists, and coordinated plays that engage complex Higher Ed buying groups across technology, finance, and auxiliary leadership
• Design and orchestrate full-funnel campaigns across email, digital, paid media, content, webinars, direct mail, and field programs to support both new logo acquisition and existing account expansion
• Leverage HubSpot as the ABM command center, building automated nurture flows, segmentation models, lead scoring frameworks, and performance dashboards that align Sales and Marketing around shared KPIs
• Influence the customer lifecycle by supporting onboarding, adoption, expansion, and retention programs with targeted messaging, content, and engagement strategies
• Own performance analytics, tracking funnel progression, account engagement, pipeline contribution, CPL, influenced revenue, and campaign ROI to enable clear decision-making and continuous optimization
• Champion experimentation, conducting A/B tests and performance analysis across messaging, creative, landing pages, and audience strategies to improve conversion at every stage of the funnel
• Drive GTM alignment, partnering closely with Sales, Product Marketing, and Client Success to coordinate account plans, launch strategies, and region-specific growth initiatives
• Act as a strong project and program manager, maintaining campaign calendars, governing timelines, and ensuring precise and timely execution across internal and external teams
• Stay current on Higher Ed, fintech, commerce, and credentialing trends, using market insights to refine targeting, messaging, and go-to-market strategy

Requirements:

• 7+ years of B2B marketing experience, preferably in SaaS, Higher Education, fintech, payments, or campus commerce technology
• Demonstrated success leading ABM programs that drive measurable gains in pipeline, revenue influence, and multi-stakeholder engagement
• Deep expertise with HubSpot (or similar marketing automation and CRM platforms), including workflow design, segmentation, analytics, and attribution
• Strong analytical mindset with experience interpreting funnel metrics, account engagement data, dashboard reporting, and multi-touch attribution
• Ability to translate complex enterprise software into compelling, differentiated marketing narratives and campaigns
• Exceptional communication skills and the ability to partner cross-functionally with Sales, Product Marketing, and Client Success
• Proven project and program management strengths—skilled in orchestrating campaigns, managing timelines, and aligning teams around shared goals
• A proactive, self-directed work style; able to manage multiple high-priority initiatives in a fast-moving environment
• Creative problem-solver who enjoys testing, optimizing, and scaling new approaches
• Passion for supporting Higher Education institutions and improving student experiences
• You are a strategic growth leader who balances creativity with analytical rigor
• You excel in orchestrating ABM programs that engage multi-layered campus buying committees and influence enterprise decision-making
• You understand SaaS go-to-market motions, bring expertise in pipeline growth and account expansion, and thrive in a role that requires both strategic vision and hands-on execution
• You are motivated by clear metrics, collaborative GTM alignment, and delivering measurable results