Key skills
Campaign OperationsPartner ManagementData-Driven MarketingTechnical CollaborationProject ManagementNegotiationStakeholder ManagementRisk ManagementAudience MappingData EngineeringLeadershipCollaboration
About this role
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees. They are seeking a Marketing Program Manager with extensive experience in campaign operations and partner management to lead marketing initiatives and collaborate with cross-functional teams.
Responsibilities:
- Collect campaign requirements, including objectives, timelines, budgets, and agency contacts
- Lead pre-launch meetings involving 2-5 stakeholders per campaign
- Collaborate with data science to investigate targeting models and coordinate backtesting
- Maintain the campaign recruitment tracker and monitor progress
- Proactively escalate risks and issues to leadership
- Extract and compile data for leadership updates, reports, and cross-team requests
- Provide support for broader MarTech initiatives and specialized projects as necessary
- Onboard new publishers to the clean room program, leading kickoff meetings, defining use cases, and establishing goal alignment
- Draft and negotiate Data Sharing Agreements (DSAs) with publisher partners
- Coordinate data setup and integration among internal teams, LiveRamp, and publishers
- Configure campaign-level tracking in collaboration with agency partners
- Develop and maintain audience mapping documentation
- Keep contracts and legal teams apprised of priorities, vendor timelines, and DSA status
- Facilitate approvals through legal, privacy, and compliance teams to achieve milestones
- Educate cross-functional partners on the responsible utilization of marketing data
- Collaborate with data engineering, data science, and agencies to construct and deliver audiences
Requirements:
- 10 + years of experience in campaign operations, partner management, and cross-functional coordination within marketing technology or data-driven marketing environments
- Proven ability to collect requirements, lead pre-launch meetings, track progress, and escalate risks/issues
- Experience managing multiple stakeholders and timelines
- Skilled in onboarding partners, leading kickoff meetings, and negotiating Data Sharing Agreements (DSAs)
- Ability to coordinate with legal, privacy, and compliance teams
- Experience working with data science and engineering teams to investigate targeting models, backtesting, and audience delivery