Product Marketing Manager - USA

Storyblok is a headless CMS company that empowers marketers and developers to create structured and consistent content across various platforms. They are seeking a dynamic Product Marketing Manager to drive product-led growth, focusing on developing go-to-market strategies, creating compelling product messaging, and enhancing customer engagement.

Responsibilities:

• Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation
• Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value
• Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication
• Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture
• Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows)
• Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals
• Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement
• Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives
• Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities
• Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements
• Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows)
• Partner with Product and Design to ensure UX flows reinforce core value propositions
• Align in-app messaging with campaign narratives and product launches
• Improve onboarding flows across key user segments
• Identify drop-off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns
• Develop and refine buyer personas specific to self-serve and PLG audiences
• Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal-oriented user journey
• Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption
• Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows)
• Align in-app messaging and product experiences with marketing campaign narratives, product launches, website content

Requirements:

• Marketing or related educational degree
• 5+ years' experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
• Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
• Deep understanding for our business, customers, partners, and the larger ecosystem
• Ability to combine analytical thinking with creative messaging
• Hands-on mentality
• Passionate about analyzing data and optimizing user experience