Field Marketing Manager

YipitData is a leading market research and analytics firm for the disruptive economy, seeking an Associate Field Marketing Manager to scale their field marketing efforts. The role involves executing various marketing programs, managing events, and collaborating with sales and leadership to drive strategic engagement with key decision-makers.

Responsibilities:

• Own event execution end-to-end, including:
• Tradeshows (planning, logistics, booth strategy, and partnering with sales on outreach and follow-up)
• Executive-focused events, including speaking sponsorships and leadership-level engagements
• Bespoke events such as executive dinners and white-glove experiences
• Company-hosted events across multiple sectors and geographies
• Online webinars and virtual programs
• Manage all aspects of events and programs, including planning, timelines, vendor management, budgeting, promotion, execution, and follow-up
• Partner closely with sales to align on goals, target accounts, outreach plans, and post-event engagement
• Collaborate with marketing, product, and leadership on event content, messaging, and insights
• Use Marketo and Salesforce to manage campaigns, track performance, and measure impact across engagement, leads, and pipeline
• Conduct research to identify new events, sponsorships, and creative ways to make our participation stand out
• Maintain clear documentation, learnings, and best practices to support future programs
• Contribute ideas and take initiative as part of a small, growing marketing team

Requirements:

• 2–3 years of experience in field marketing, event marketing, or a related role
• Experience owning or supporting events from planning through execution
• Working knowledge of Marketo and Salesforce
• Strong organizational skills and attention to detail
• Comfortable working cross-functionally, including with senior leadership
• Data-savvy, with an interest in understanding and measuring program impact
• Willingness to travel occasionally for events
• Experience in one or more of the following industries: beauty, home improvement, retail, pets, toys & games, apparel, electronics, or personal care
• Experience supporting executive-level or white-glove events
• Experience running or supporting webinars and virtual programming