Senior Manager, Digital Marketing & Creative Services, OptiFreight® Logistics

Cardinal Health is a healthcare services and products company, and they are seeking a Senior Manager for Digital Marketing & Creative Services to lead the vision and execution of marketing strategies for OptiFreight® Logistics. This role involves managing a team of experts to deliver omni-channel programs aligned with business goals and KPIs.

Responsibilities:

• Partner with downstream marketing and business stakeholders to develop and execute digital, content, and copywriting strategies aligned to business priorities and audience needs
• Lead planning, deployment, and optimization of digital and creative campaigns across:
• Email marketing
• Paid social
• Paid search (SEM)
• Organic social
• SEO & web content optimization
• Sales enablement and business‑required content
• Programmatic and native advertising
• Ensure consistent alignment of content, messaging, and tactics across all channels and requestors
• Partner with cross‑functional teams to execute end‑to‑end campaign strategy
• Apply critical thinking to prioritize initiatives that deliver high‑performance results
• Support SG&A budget planning and ensure campaigns are delivered on time and within budget
• Strengthen relationships with internal partners by demonstrating the value of omni‑channel marketing and bringing forward new capabilities
• Serve as the business owner and internal SME for Salesforce Account Engagement (Pardot); certification required
• Manage platform capabilities, new feature enablement, and technical guidance for teams
• Translate marketing needs into platform configurations, automation workflows, and campaign logic
• Align Salesforce and Pardot Connected Campaigns to multi‑channel marketing initiatives; experience with multi‑touch attribution and influence modeling preferred
• Support lead lifecycle processes, including scoring, automation rules, assignment/handoff logic, and partnership with LQM and Sales
• Maintain data accuracy and compliance with regulatory requirements (CAN-SPAM, CASL, GDPR, as applicable)
• Recommend and manage field mapping, sync settings, and data alignment between Salesforce and Account Engagement
• Build and maintain email templates using HTML/CSS
• Create and manage dashboards and campaign reporting to measure performance and ROI
• Serve as steward of Cardinal Health and OptiFreight® Logistics brand standards
• Lead a team of designers and copywriters to deliver high-quality content that supports campaigns and business needs
• Facilitate creative reviews, provide feedback, and oversee editing processes
• Build and manage a project intake system to facilitate workflow, resource allocation, and prioritization
• Establish team expectations, processes, and documentation to ensure high-quality, on-time, on-budget delivery
• Implement workflow processes and intake guidelines that support workload balancing and prioritization
• Set goals and KPIs for team performance, spend optimization, and campaign measurement
• Oversee multiple campaign workstreams simultaneously with strong project management rigor
• Create and manage creative briefs, SOWs, and agency partnerships
• Identify and implement optimization opportunities across tactics, channels, and processes
• Partner with analytics teams to analyze performance metrics, evaluate effectiveness, and inform new strategies
• Advocate for digital and creative services best practices and process improvements
• Evaluate emerging tools, technologies, and platforms and provide recommendations for adoption

Requirements:

• Salesforce Account Engagement (Pardot) — certification required
• Salesforce.com CRM
• Paid Search (Google Ads, Bing/Yahoo)
• Paid Social (LinkedIn Campaign Manager, Facebook/Meta Ads Manager)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)
• Workflow/project management tools (Workfront, Hive, etc.)
• Web analytics and data visualization tools
• Microsoft Office Suite
• Strong strategic, analytical, and communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Collaborative, proactive, and effective in fast‑paced environments
• Bachelor's degree in marketing or related field
• 8–12 years of experience in digital marketing or related areas
• 5+ years leading a digital marketing and/or creative services team
• Experience in healthcare marketing, agency environments, or product management
• Experience with multi‑touch attribution and influence modeling