Senior AI Content Marketing Manager

Tebra is a company focused on improving healthcare by supporting independent practices. They are seeking a Senior AI Content Marketing Manager to develop and execute an AI-driven organic marketing strategy that enhances visibility and drives pipeline growth through structured content development and cross-functional collaboration.

Responsibilities:

• Develop and execute a content roadmap that aligns with business goals and drives pipeline growth
• Translate SEO inputs into published content with clear funnel narratives and CTAs
• Identify high-value BOFU content gaps (comparisons, ROI, implementation FAQs) and manage the build of assets to close the gaps
• Use AI tools to draft content, brainstorm topics, and generate personalized variations for different audiences
• Lead structured refreshes of existing content, with a focus on AI extractability, semantic alignment, and conversion
• Create high-quality MOFU/BOFU content that balances SEO optimization with a conversion-focused approach
• Partner with Creative and Web teams to create product explainers, calculators, and embed proof points into content
• Enforce AI-first workflows to automate content planning, briefing, drafting, and approval
• Leverage AI Tools (AirOps, Clearscope, Gemini) to increase speed, consistency, and output without sacrificing quality
• Maintain editorial guidelines and knowledge base for both freelancers and AI-assisted workflows
• Partner with SEO to ensure content is semantically rich, discoverable, and citation ready
• Work with Product Marketing to integrate product information, differentiation, and proof points
• Work with the customer marketing team to infuse authentic proof points and testimonials in BOFU content
• Collaborate with Social Media to distribute content across owned channels
• Track and report on KPIs: Share of citation and pipeline influence
• Establish reporting on refresh velocity
• Stay current with LLM/SEO trends and best practices in an AI-driven content strategy

Requirements:

• 7+ years in content marketing, content strategy, or SEO-driven editorial roles (B2B SaaS, healthcare a plus)
• Proven track record creating MOFU/BOFU content
• Familiarity with managing and creating AI-assisted workflows (AirOps, Clearscope, Gemini)
• Strong editorial judgment, storytelling, organizational, and project management skills
• Comfortable working cross-functionally with SEO, Product Marketing, Web, and Creative teams