Marketing Business Partner, Manager

NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. As a Marketing Business Partner, you’ll own how marketing fuels growth for approximately 180 veterinary hospitals, developing localized growth plans and influencing business decisions to turn marketing into a competitive advantage.

Responsibilities:

• Develop and lead customized growth marketing plans for individual hospitals, grounded in performance data, local market dynamics, and operational goals
• Identify opportunities to drive acquisition, retention, and reactivation, and turn them into clear, actionable plans hospitals can execute
• Set priorities, define success metrics, and continuously evolve plans to maximize impact
• Travel periodically to supported markets to build relationships, support growth planning, and participate in key field and hospital meetings
• Serve as the go-to marketing expert for your territory, partnering closely with Field Operations leaders and hospital teams
• Participate in operational and leadership meetings as an extension of the field team, helping shape growth conversations
• Influence and coach hospitals to confidently adopt and execute marketing programs that drive same-store growth
• Partner closely with the Growth Marketing team to activate paid media, social, email, reminder, and integrated campaigns, ensuring hospitals understand, adopt, and fully leverage available programs
• Translate centralized marketing strategies into clear, actionable guidance for hospitals, empowering teams to execute with confidence
• Develop, educate, and guide hospitals on the effective use of toolkits, templates, and self-serve resources to support local execution
• Steward brand standards across all hospital marketing efforts and collaborate with Brand and Communications teams on PR and crisis response as needed
• Monitor performance, spot trends, and optimize quickly, balancing near-term wins with long-term growth
• Identify best practices, flag risks early, and course-correct when needed
• Translate reporting and analytics into clear, compelling insights and recommendations for Field Leadership
• Tell the story behind the numbers – what’s working, what’s not, and where to go next
• Pilot new programs and test innovative approaches in supported markets
• Act as a voice of the field, bringing insights and feedback back to the marketing organization
• Help refine, localize, and evolve programs to better serve hospitals and their communities

Requirements:

• 6+ years of experience in consumer and/or B2B marketing
• A proven track record of building and executing growth-focused marketing strategies
• Deep understanding of full-funnel marketing and the tactics that drive results
• Comfortable influencing without authority and partnering with operational leaders
• Equally strong in strategic thinking and hands-on execution
• Data-driven, ROI-minded, and confident using insights to guide decisions
• Organized, adaptable, and energized by managing multiple priorities
• Curious, pragmatic, and not afraid to roll up your sleeves
• Comfortable with up to 20% travel to support hospital and field partners
• PR or crisis response experience
• Veterinary, healthcare, or multi-location experience