Marketing Operations Manager

ConnectWise is a leading software company dedicated to the success of technology solution providers. The Marketing Operations Manager is responsible for the end-to-end strategy and execution of prospect data and list management, ensuring accurate and actionable account and contact data to support GTM motions.

Responsibilities:

• May coach, review, and/or delegate work to other team members
• Own the List Management Program across all GTM motions (Acquisition, Expansion, Competitive Displacement)
• Define and document standardized processes for list sourcing, intake, enrichment, hygiene, segmentation, and retirement
• Serve as the single accountable owner for prospect list quality, governance, and performance measurement
• Define data requirements to support ICP-based targeting for MSP and Mid-Market Enterprise (IIT) segments
• Own external list purchase strategy, intake workflows, normalization, tagging, and ROI tracking
• Establish ongoing account and contact data hygiene processes, including invalid record removal and duplicate remediation
• Partner with Master Data Management Team to define ownership, SLAs, and escalation paths for data quality issues
• Centralize and operationalize first-party & third-party data sources in partnership with RevOps
• Define segmentation and enrichment standards to ensure lists are activation-ready before entering campaigns or sequences
• Partner with Analytics to define success metrics and reporting for list quality, pipeline contribution, and ROI
• Establish feedback loops with Sales and SDR teams to continuously improve ICP accuracy and data effectiveness
• Identify and implement automation and AI use cases that improve data quality, scalability, and operational efficiency

Requirements:

• Ability to manage large projects and processes independently with limited supervision
• Recognized subject matter expert of applicable work area
• Ability to situationally adapt and understand new technology/processes as per [business/partner] requirement
• Strong understanding of GTM data strategy, list management, and CRM governance
• Proven ability to design and operationalize scalable processes across cross-functional teams
• Deep experience with Salesforce and marketing automation platforms
• Strong analytical and problem-solving skills with a data-driven mindset
• Ability to influence without authority and drive alignment across Marketing, Sales, and Operations
• Ability to translate complex data and technical concepts to non-technical stakeholders
• Strong organizational skills with the ability to manage multiple priorities simultaneously
• B2B SaaS Experience Preferred