Sponsorship Marketing Manager

Blend is a premier AI services provider committed to co-creating meaningful impact for its clients through data science and technology. They are seeking a Senior Manager/Manager, Sponsorship Marketing to develop go-to-market strategies and drive commercial impact across key partnership properties.

Responsibilities:

• Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth
• Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact
• Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels
• Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy
• Manage agency relationships and provide strategic oversight across creative development and execution
• Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI
• Support business development efforts through sponsorship ideation, market research, and strategic storytelling
• Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams
• Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset

Requirements:

• 5+ years of experience in sponsorship strategy, brand partnerships, or sports/entertainment marketing
• Bachelor's Degree
• Demonstrated experience building go-to-market strategies and client-facing pitch decks
• Strong understanding of sponsorship activation and how to drive measurable business outcomes
• Experience working in an agency environment or managing agency relationships
• Excellent storytelling and PowerPoint development skills
• Strong stakeholder management and communication skills
• Experience within financial services, banking, or payments
• Exposure to integrated marketing campaigns (digital, experiential, media, CRM)
• Commercial mindset with ability to position sponsorships as revenue-driving investments