Senior Marketing Strategist, Gaming & Subscriptions

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Senior Marketing Strategist, Gaming & Subscriptions to own the end-to-end subscription growth model for PLAY, focusing on pricing, packaging, and subscriber engagement to drive growth and retention.

Responsibilities:

• Own the PLAY subscription growth model
• Define the value proposition and pricing/packaging for PLAY in partnership with key leaders in Consumer and PLAY
• Build and iterate the known-to-paid subscription funnel, creating journeys that drive habit and, ultimately, purchase intent
• Operate a rigorous experimentation program
• Stand up structured price/term tests for acquisition, stop‑save, and winback
• Maintain an always-on testing‑ backlog (paywall friction, day passes vs. subscription constructs, landing pages, overlays, lifecycle) and publish read‑outs; scale winners into playbooks
• Launch and scale lifecycle programs
• Design and optimize full lifecycle journeys for PLAY, including lead acquisition, nurture, onboarding, engagement, upsell, and winback journeys
• Partner with Product to optimize PLAY checkout, stacked checkout experiences including PLAY, and PLAY account management experiences
• Define targeting and suppression logic with the CDP for real-time, segment-level decisioning and experiences across web/app/email
• Reduce churn and improve save rates
• Deploy AI-assisted churn mitigation and dynamic stop save flows; align onsite intercepts with account management journeys and call center policies
• Partner and govern
• Work within the PLAY–Consumer model, clarify strategy, approvals, and delivery calendars; communicate progress and performance

Requirements:

• 5+ years in subscription growth, lifecycle marketing, with gaming/entertainment experience
• Hands-on experience with paywall strategy, dynamic offers, and churn mitigation (stop save, winback) at scale
• Proven success in developing and scaling multi-channel lifecycle programs that deliver measurable improvements in subscriber base and LTV
• Proficiency with A/B testing and experimentation frameworks; able to translate results into roll‑out playbooks
• Demonstrated fluency with marketing technology ecosystems (e.g., Salesforce Marketing Cloud, Braze, CDP, CRM platforms) and personalization at scale
• Strong analytical judgment with the ability to independently assess metrics, identify patterns and tradeoffs, and convert quantitative signals into strategic direction and recommendations
• Strong cross-functional leadership; able to work within the PLAY–Consumer operating model and align Product, Data, Activation, and Creative on shared goals