Competitive Marketing Program Manager/Senior Manager

Veriforce is a recognized leader in delivering integrated supply chain risk management solutions. They are seeking a Competitive Marketing Program Manager/Senior Manager to lead high-impact campaigns targeting competitor accounts, develop competitive programs, and support sales enablement efforts.

Responsibilities:

• Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents
• Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities
• Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies
• Partner with Sales and SDR leadership to align competitive plays with account-level strategies
• Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns
• Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.)
• Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns
• Utilize contractor benchmarking data to guide competitive campaign themes and asset development
• Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides
• Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.)
• Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment
• Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk
• Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events
• Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations
• Partner with Product Marketing to refine competitive positioning and messaging by industry and persona
• Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns
• Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges
• Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share
• Report performance to marketing and sales leadership; recommend optimizations for scale and ROI

Requirements:

• 5–9+ years of experience in B2B Product Marketing, Demand Marketing, or Competitive Intelligence, preferably within a SaaS environment
• Proven track record of marketing to complex buying groups and regulated industries such as utilities, manufacturing, chemicals, or energy
• Experience supporting industry- or vertical-based go-to-market strategies
• Familiarity with Salesforce and marketing automation platforms such as Pardot
• Exposure to account-based marketing (ABM) platforms including Propensity, 6sense, Demandbase, or Terminus