Sr Lifecycle Product Marketing Manager

Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. As a Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across Kaseya's portfolio.

Responsibilities:

• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases
• Improve time-to-value through automated, guided adoption programs
• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing
• Influence multi-product attach, expansion ARR, and renewal readiness
• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products
• Build messaging frameworks that proactively reinforce value and risk mitigation
• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps
• Identify friction points and partner with Product and PMM to prioritize improvements
• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels

Requirements:

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS)
• Experience driving adoption, retention, or expansion through data-driven programs
• Ability to translate product and usage data into lifecycle insights and interventions
• Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps
• Excellent copywriting skills and experience creating customer-facing, value-focused assets
• Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus