Senior Product Marketing Manager

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. They are seeking a Senior Product Marketing Manager to build and execute the core product marketing foundation for their earned revenue offerings, focusing on sales-facing execution and go-to-market enablement.

Responsibilities:

• Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs
• Translate existing product briefs, internal documentation, and outcomes data into stakeholder-ready narratives tailored to university and employer decision-makers
• Partner with Product and Revenue to shape go-to-market strategy, incorporating market insights, partner feedback, and organizational priorities
• Define and execute go-to-market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination
• Support renewal and expansion motions with existing partners through data-driven content and positioning, developed in partnership with MEL and Revenue teams
• Enable Earned Revenue, Strategic Partnerships, and Development teams with clear, consistent sales and partner-facing materials, including decks, one-pagers, pitch narratives, and competitive positioning
• Lead internal enablement and training for new offerings and updates
• Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research
• Translate partner feedback and impact data into actionable guidance that informs product positioning, go-to-market decisions, and product priorities
• Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market
• Clearly articulate CodePath’s differentiation and category positioning in ways that are relevant to partner decision-makers
• Translate competitive insight into clear positioning guidance and sales enablement, helping partner-facing teams articulate why CodePath is uniquely positioned in the market

Requirements:

• 2+ years of experience in Product Marketing or closely related B2B roles
• Experience working in multi-stakeholder, partner-led environments (e.g., education, workforce, enterprise)
• Proven ownership of positioning, GTM strategy, and enablement
• Strong cross-functional collaboration and influence skills
• Excellent written and verbal communication skills
• Comfort operating in a mission-driven, evolving organization
• Strong understanding of AI concepts, trends, and applications
• Experience in EdTech, workforce development, or B2B2C models
• Familiarity with higher education and/or employer partnership cycles
• Experience translating outcomes or impact data into compelling narratives
• Experience mentoring or guiding product marketing efforts
• Experience building or evolving product marketing foundations in an early-stage or scaling organization
• Familiarity with content creation tools (e.g., Canva) is a plus