Marketing Account Strategist

Kontakt.io is building a platform for care operations, focusing on reducing waste and improving efficiency in hospitals through automation and AI. They are seeking a Marketing Account Strategist to develop and execute ABM programs that engage strategic target accounts and drive growth.

Responsibilities:

• Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth
• Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success
• Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact
• Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts
• Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts
• Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy
• Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI
• Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness
• Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts
• Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account

Requirements:

• 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment
• Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement
• Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting
• Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster
• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail
• Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams
• A creative “brand experience” mindset with the ability to think strategically and execute tactically
• Comfortable with data analysis and using insights to optimize marketing efforts