Search Engine Marketing Manager (SEM)

Yelp is a performance marketing company focused on connecting consumers with local businesses. They are seeking an experienced Search Marketing Manager to manage their paid search marketing strategy and optimize a significant SEM budget to drive growth.

Responsibilities:

• Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more
• Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit
• Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets
• Conduct tests on SEM best practices including: Portfolio Expansions, Traffic Curation, Ad Copy Testing
• Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant
• Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business
• Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices
• Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools

Requirements:

• 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required
• Deep understanding of automated search bidding strategies including tCPA & tROAS required
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses
• Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables)
• Ability to use SQL is a big plus
• Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.)
• Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives)