Head of Product Marketing

Adaptive ML is a frontier AI startup building a Reinforcement Learning Operations (RLOps) platform. They are seeking a Product Marketing Lead to shape how Adaptive is understood by enterprise decision-makers and technical users, focusing on product and category marketing, positioning, and sales enablement.

Responsibilities:

• Own Adaptive’s product and category narrative, positioning, and messaging, ensuring clarity for enterprise decision-makers while remaining accurate and compelling for developers and data scientists
• Translate complex AI, reinforcement learning, and infrastructure concepts into clear, differentiated value propositions across buyer and user personas
• Lead messaging for major product launches, feature releases, and strategic milestones, in close partnership with Product and Engineering
• Continuously sharpen positioning through customer, market, and competitive insight
• Partner with Communications leadership to ensure alignment between product messaging and the broader company narrative
• Build and maintain high-impact sales enablement assets (pitch decks, one-pagers, technical overviews, customer stories) tailored to enterprise buying processes and multi-stakeholder sales motions
• Equip Sales, Solutions Engineering, and Partnerships with clear narratives, talk tracks, and positioning frameworks that improve the quality and efficiency of sales conversations
• Collaborate closely with GTM leadership to ensure messaging supports pipeline growth through clarity and credibility, without owning demand generation, paid acquisition, or funnel operations
• Own the consistency of Adaptive’s product and category narrative across customer-facing touchpoints, including the website, launch materials, and key product content
• Produce and oversee high-leverage product and category content (e.g. technical explainers, core messaging, launch assets) that reinforces product understanding and category leadership
• Ensure messaging remains aligned as the product, market, and company scale