Product Marketing Director, Banking

Fireblocks is a leader in the digital assets space, providing secure solutions for companies to work with digital assets. The Product Marketing Director will define positioning, lead go-to-market strategy, and collaborate cross-functionally to showcase the value of Fireblocks’ offerings in the banking sector.

Responsibilities:

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue
• Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact
• Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements
• Navigate Banking & Regulatory Complexity: Have deep fluency in banking operations, compliance requirements, and regulatory frameworks (licensing, AML/KYC, cross-border regulations) to position Fireblocks as the infrastructure partner that understands financial institution needs
• Speak the Language of Traditional Finance: Translate blockchain capabilities into banking outcomes—operational efficiency, risk management, treasury optimization, correspondent banking alternatives—that resonate with key personas at banks and FIs
• Build Strategic Banking Partnerships: Develop messaging and positioning strategies that support partnership development with banks and financial institutions, including co-marketing initiatives and joint value propositions
• Champion Digital Asset Banking Use Cases: Drive market education and thought leadership around banking-specific applications—stablecoin settlement, tokenized deposits, cross-border payments, and treasury management—positioning Fireblocks at the center of financial infrastructure evolution

Requirements:

• 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies
• Industry Storytelling: exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem
• Market Knowledge: experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation
• Strategic & Tactical Agility: entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution
• Cross-Functional Influence: proven ability to align Product, Sales, and Customer Success to deliver GTM excellence
• Content Development: strong writing, storytelling, and content creation skills to support marketing and enablement initiatives
• Analytical Mindset: ability to define success metrics and translate data into actionable insights