Sr Finance Business Partner, Industry Strategy Marketing

Autodesk is hiring a Senior Finance Business Partner, Industry Strategy to support our global Marketing and GTM organizations with deep financial insight across key industries. This role connects the full customer journey by analyzing how industry-specific content, campaigns, and go-to-market strategies influence pipeline, conversion, and revenue.

Responsibilities:

• Serve as the primary Finance partner to Industry Strategy Marketing team, providing financial insights across key verticals
• Partner with business leaders to understand industry dynamics, customer behavior, and opportunities for growth across SMB and Enterprise segments
• Support annual planning, budgeting, and forecasting for industry-specific marketing investments
• Assess the end-to-end cost, resourcing, and efficiency of Autodesk’s content creation processes across industries (e.g., video, thought leadership, product demos, technical documentation)
• Evaluate how content performs across early funnel touchpoints—reach, engagement, time-in-product, influence on pipeline—and identify ROI variation by industry
• Build frameworks that connect content investment to downstream funnel progression and revenue impacts
• Analyze industry-based funnel performance, including awareness, consideration, trial, pipeline creation, progression, win rates, and deal size
• Evaluate return on investment for digital SMB programs (e.g., paid media, self-serve web experiences) and ABM programs (e.g., 1:1 campaigns, industry events, solution workshops)
• Partner with Analytics and Data Science teams to develop dashboards and models that quantify performance from early funnel through transaction
• Translate complex industry data, marketing signals, and financial metrics into clear narratives for Marketing and GTM leaders
• Provide recommendations on investment trade-offs, industry prioritization, content strategies, and channel mix
• Support quarterly business reviews with insights on performance vs. plan, risks/opportunities, and strategic levers