Director, Product Marketing

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. They are seeking a Product Marketing Director to lead the product/lifecycle marketing strategy for Assurant’s Global Auto portfolio, driving compelling positioning and messaging while overseeing cross-functional alignment with various teams.

Responsibilities:

• Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products
• Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives
• Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives
• Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements
• Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral
• Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables
• Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines
• Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels
• Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology
• Provide strategic direction to Creative Services at project kickoff and ensure work is prioritized, on brief, and delivered on time
• Manage legal and compliance review cycles for all marketing deliverables
• Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication

Requirements:

• Bachelor's degree in marketing, Business, or a related field
• A minimum of 10 years of progressive product marketing experience, ideally supporting complex product portfolios or multi‑channel environments
• Proven ability to lead large, cross‑functional initiatives with minimal oversight, driving clarity and execution across diverse stakeholder groups
• Experience developing marketing materials across a wide range of channels, platforms, and formats (digital, print, sales enablement, training, etc.)
• Strong analytical and storytelling capabilities, with a track record of leveraging data to guide decisions and successfully manage major product launches
• Highly proficient working in a Windows-based environment and using Microsoft 365 tools, including Outlook, Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive
• Experience with Monday.com (project management), Bynder or similar digital asset management platforms, and Adobe Acrobat Pro
• Excellent executive communication skills, with the ability to challenge constructively
• Ability to thoughtfully integrate AI tools into marketing operations to drive efficiency, scalability, and innovation
• Strategic thinker with the ability to influence product direction and lead cross‑functional initiatives
• Strong data‑driven decision‑making, with the ability to translate insights into clear recommendations and executive‑ready narratives
• Demonstrated ability to set direction, manage competing priorities, and drive alignment across stakeholders
• Proven track record of independent ownership, proactive problem‑solving, and accountable leadership
• Experience improving cross-functional marketing processes to increase speed, quality, and scalability using structured methodologies (Lean, Six Sigma, Agile)
• Familiarity with managing end-to-end marketing content production across print/digital channels, including translation for global or multilingual audiences
• Familiarity with collaboration and CRM tools such as Figma, Miro, and Salesforce
• Experience in regulated industries (financial services, insurance, automotive, or F&I)
• Bilingual English/Spanish strongly preferred