Product Marketing Manager, Content Enablement

Perceptive Inc. is dedicated to shaping the future of clinical research by helping the biopharmaceutical industry bring advanced medical treatments to market faster. The Product Marketing Manager, Content Enablement will focus on creating marketing collateral and strategies that drive product adoption and engagement, while collaborating with various teams to ensure successful market positioning and customer insights.

Responsibilities:

• Creates and owns clear, differentiated positioning and value messaging for priority segments and personas (internal and external)
• Drives adoption readiness and enablement that improves understanding, utilization and onboarding of our technology within the business (internal)
• Launches excellence: creates internal and external GTM plans with measurable impact on adoption, usage, and influenced pipeline
• Works with UX and marketing teams to create compelling assets on brand and on message delivered on time via reusable templates and component libraries
• Insight-to-action loop: conducts regular analysis of internal and external customer feedback, win/loss, product usage, and market signals to refine narrative, assets, and plays
• Collaborates with clinical trial sponsors, imaging CROs, and site users to gather insights and validate product direction
• Drives strategy with commercial, marketing and customer success teams to ensure product-market fit and GTM alignment
• Analyses competitive landscape in medical imaging SaaS, emerging AI capabilities, and regulatory trends and builds into product evolution
• Monitors industry trends and competitor offerings to inform product strategy
• Develops differentiated value propositions per customer segment
• Sizes target markets and segments; defines personas, jobs-to-be-done, and adoption triggers/barriers
• Owns product/feature positioning and messaging across the proposition canvas (such as but not limited to jobs, pains, gains, features) into tiered messaging such as, but not limited to, Value Proposition Statement, Value Drivers and individual benefits from features
• Builds and executes tiered go-to-market plans for launches and releases (goals, channels, content, enablement, measurement)
• Provides feedback to and works with product managers when deciding on which market problems to address
• Leads education, outreach and demo programs to engage stakeholders working with UX/UI to create clickable demo’s
• Builds and maintains strong relationships with internal and external stakeholders, including senior leadership and clients
• Serves as the voice of the customer and market within the organisation
• Facilitates the engagement of stakeholders and delivery of services and change projects, acting as the single point of contact for senior stakeholders, facilitating the relationships between them
• Monitors relationships, including lessons learned and seeking appropriate feedback
• Leads actions to improve relationships and open communications between stakeholders
• Leads the analysis of clinical imaging workflows, user journeys, and operational bottlenecks to identify automation opportunities
• Evaluates usability and accessibility of product designs and prototypes
• Drives business process reengineering initiatives to eliminate manual data entry, reduce imaging review cycles, and accelerate trial database locks
• Designs and produces commercial and marketing assets: pitch/solution decks, one-pagers and playbooks
• Creates materials which align our technological innovation with delivered business value
• Creates web/landing pages and gated content (works with SciOps to produce case studies, and promote white papers where relevant) in collaboration with client development and marketing team
• Produces short-form demo videos/animations and screen captures; works with UX/UI to maintain a brand system in Figma/Adobe
• Partners with PDM/PM/UX to build product demos and in-product tours/tooltips
• Trains or provides materials to commercial teams on narrative, qualification, objection handling, and competitive positioning
• Supports executive briefings with talk tracks and visuals
• Analyzes win/loss, CRM, and product analytics; integrates insights into messaging, segmentation, and the product roadmap
• Provides functional leadership to Product Managers and related teams, where required, offering guidance on visual design and communication strategies
• Supports senior leadership with executive and board level strategic requests
• Embodies a team culture of innovation, data-driven decision making, and customer-centricity
• Carries out any other reasonable duties as requested

Requirements:

• Solid proven experience in Product Marketing, Product Management, Strategic Marketing or related roles (life sciences tech, pharma/CRO) with demonstrated ownership of GTM and customer enablement
• Demonstrable experience producing enablement content and training teams for success
• Solid proven experience of working in and knowledge of medical imaging or clinical development in the life sciences industry through clinical research, pharmaceuticals or biotech
• Demonstrable experience building and maintaining successful skills improvement training programs
• Experience coaching and training colleagues and peers in product marketing management practices
• Experience of working with data analysis tools (e.g. Tableau, Power BI) in the life sciences industry
• Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, a related field, or equivalent project-related experience
• English: Fluent
• Knowledge of multiple imaging modalities (MRI, CT, PET, X-ray, ultrasound), imaging endpoints and clinical review workflows
• Knowledge of regulatory environments (FDA, EMA) and compliance standards in clinical research (21 CFR Part 11, ICH-GCP, HIPAA)
• Strong visual design skills with a portfolio of PMM assets (decks, one-pagers, web pages/UX comps, short demos/animations)
• Strong public speaker
• Data-driven mindset; ability to translate analytics (CRM, product usage, win/loss) into action
• Excellent writing and storytelling skills; clear, concise, and audience-appropriate communications
• Good understanding medical imaging in a clinical trial setting
• Knowledge of imaging data standards (DICOM, NIfTI)
• Proficiency in Design tools (Figma/ Adobe Creative Cloud (Illustrator, InDesign)/Canva); comfort with brand systems and component libraries
• Maintains up-to-date awareness of trends, tools, technology, techniques and processes within the marketing environment and their effect within the life sciences domain
• Excellent communication and presentation skills with ability to translate complex concepts for diverse audiences
• Strong stakeholder management capabilities across technical teams, clinical users, and executive leadership
• High interpersonal awareness and ability to influence cross-functional teams without direct authority
• Strong analytical abilities with experience in ROI modelling, business case development, and value proposition design
• Critical thinking approach to solving complex challenges
• Ability to thrive in a fast-paced, regulated, and cross-functional environment
• Comfortable with ambiguity and rapid iteration in emerging technology spaces
• Self-starter and able to work under own initiative
• US Candidates located in the US East Coast Time Zone, are preferred