Senior Manager, Marketing.

Centene Corporation is transforming the health of our communities, one person at a time. The Senior Manager, Marketing will manage day-to-day relationships with local health plan marketing teams to procure Medicaid managed care contracts and execute marketing plans to grow member acquisition and retention.

Responsibilities:

• Execute portfolio strategy for the state/locality to proactively communicate Health Plans’ state/local community impact to key stakeholders
• Identify and share best practices and learnings with state-based markets and establish a community of practice to scale across the network
• Develop and adapt marketing activations content so that they are relevant and accessible to all audiences
• Support execution of the marketing budget and annual marketing plans, shaping investment which reflects effective portfolio planning, resource allocation, bold investment decisions, and intense cost management
• Derive insights from regional markets to inform marketing strategy and execution for national brands (Ambetter and WellCare), and serve as single corporate marketing/comms contact for Health Plans across all Lines of Business
• Identify opportunities for scale and efficiency in both enabling investment (agency fees, production, research etc.) and media to support development and delivery of local content
• Performs other duties as assigned
• Complies with all policies and standards

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or related field required
• 6+ years of experience in marketing or communications within the healthcare industry required
• Organization and talent management experience required
• Master's degree preferred