Event Marketing Manager

Curana Health is a national leader in value-based care, focused on improving the health and dignity of older adults. They are seeking an experienced Event Marketing Manager to lead the execution of their event marketing strategy, aimed at driving awareness and engagement within the community.

Responsibilities:

• Run Event Marketing Strategy: Co-create and execute a comprehensive event marketing plan across national and local regions that supports business development objectives, including optimizing lead generation, event attendance, value from sponsorships, and improving exhibition efforts
• Manage In-Community Events: Guide the planning and execution of in-community events, ensuring clear processes, consistency, strong ROI, and shared learnings
• Track Event Lead Generation and Event ROI: Brainstorm ways to improve capturing and measuring leads at events, track overall performance and progress, and ensure each event’s ROI is clear and actionable
• Cross-Functional Teamwork: Collaborate closely with marketing, business development, clinical operations, partner success teams and other colleagues within Curana Health to implement strategies, provide ongoing guidance, and ensure effective execution across all events

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred
• 7+ years of experience in consumer marketing, preferably in healthcare
• Proven track record of developing successful marketing strategies
• Strong leadership skills with experience managing teams
• Excellent communication and interpersonal skills
• Proficient in digital marketing tools and analytics
• Computer skills (Microsoft Office, Project Management software)
• Highly organized with attention to detail
• Self-starter who is comfortable working independently, taking initiative and proactively seeking out the information they need
• Excellent verbal and written communication skills
• Interpersonal skills which allow for professional and positive relationships with co-workers, members, families, and other community members
• Ability to travel up to 50%