Sr. Industry Marketing Manager, Artificial Intelligence & Machine Learning

Wasabi Technologies is a fast-growing company recognized as one of the best places to work in Boston, focusing on innovative cloud storage solutions. As the Senior Industry Marketing Manager for AI/ML, you will drive marketing strategies tailored to organizations implementing AI workloads, positioning Wasabi as the preferred cloud storage solution in this sector.

Responsibilities:

• Conduct market research and analysis to identify trends, opportunities, and competitive landscape within the media and entertainment sector
• Create and implement marketing strategies that target public sector customers, aligning with the company's overall business goals
• Work closely with sales teams, providing marketing collateral and sales enablement materials
• Develop industry-specific content such as white papers, case studies, webinars, and blogs to educate and engage public sector clients while effectively communicating Wasabi's value proposition
• Plan, execute, and optimize marketing campaigns focused on increasing awareness and adoption of the company's cloud storage solutions within the public sector
• Conduct market research to understand trends, challenges, and opportunities in the public sector
• Ensure all marketing activities comply with relevant public sector regulations and standards, such as data privacy and security requirements
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine and improve strategies
• Collaborate with the sales team to develop and support industry-specific campaigns and sales enablement tools
• Build relationships with key industry analysts and market visionaries to drive both internal market analysis insights and external thought leadership material
• Represent Wasabi in press and industry analyst interviews
• Advocate for Wasabi cloud storage through external presentations, such as webinars, digital and third-party events
• Travel in support of Wasabi’s activities at trade shows, conferences, and similar events
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine and improve strategies

Requirements:

• Excellent written and verbal communication skills, with the ability to create compelling technical and marketing content and presentations
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Self-starter with a proactive approach to problem-solving and a high level of initiative
• Bachelor's Degree in Marketing, Business, or Communications
• 7+ years of experience in product/solutions/industry marketing
• Proven track record of developing and executing successful industry-specific marketing campaigns
• Strong understanding of the personas involved in IT Operations
• Depth of knowledge in the key trends, challenges, and opportunities in this market
• Experience working with cloud storage solutions
• Experience with the emerging AI market, AI architecture and its intersection with cloud storage
• Knowledge of product marketing strategies and tools
• Established network of contacts within the IT industry, including Wasabi's technical partners and channel partners