NCM is the country’s largest cinema advertising platform, focused on enhancing the moviegoing experience and connecting brands with audiences. The Business Development Senior Account Executive is responsible for selling national advertisers on the benefits of cinema as an advertising platform, cultivating relationships, and driving revenue growth.
Responsibilities:
- Develop and implement strategic sales plans to achieve revenue targets and expand market share within the assigned client account list
- Identify Business opportunities and demonstrate to clients how Cinema addresses their marketing strategies
- Cultivate and nurture high level relationships with key decision makers for assigned client list, advocating for National CineMedia’s services and offerings
- Build and develop relationships with clients and agency contacts through consistent meetings, phone calls, emails and social settings
- Collaborate cross-functionally with marketing, operations, research and finance to create custom plans, compelling research stories and innovative marketing solutions
- Communicate constantly with split partners for seamless selling efforts
- Analyze market trends, competitive landscapes, and industry developments to identify opportunities for growth and adapt strategies accordingly
- Keep new and innovative ideas in front of key clients on an on-going basis
Requirements:
- Bachelor's degree in Business, Marketing, Advertising, or related field
- Minimum of 15 years of progressive experience in advertising sales, media sales, or related fields
- Strategic thinking coupled with a data-driven approach to decision-making
- Ability to develop strong, long-lasting relationships with all levels of clients
- Advanced presentation skills (individual, group, executive level, and in-person, over the phone and in writing)
- Thorough understanding of and comfort level with media research and math
- Creative, entrepreneurial thinker with the ability to deliver consultative, solution oriented sales approach and develop big ideas based on client marketing objectives
- Ability to manage, handle and prioritize multiple projects and responsibilities
- Ability to work effectively and independently in a fast-paced, dynamic environment and adapt to changing market conditions
- Proven track record of successfully managing large accounts, exceeding sales targets, and fostering long-term client relationships
- Exceptional communication, negotiation, and presentation abilities
- Proficiency in CRM software, Microsoft Office Suite, and other relevant sales tools
- Every team member of NCM is expected to understand and consistently demonstrate our following core values: Integrity, Collaboration, Accountability, Honor, Perseverance
- Sales experience with proven ability preferred; digital sales experience a plus
- College degree in a related field, or equivalent experience