Demand Gen Marketing Manager

ThreatDown is redefining cybersecurity for growing businesses with innovative solutions. They are seeking a Demand Generation Marketing Manager to drive integrated campaigns that generate qualified pipeline and accelerate buyer journeys in North America and Latin America.

Responsibilities:

• Develop and execute multi-channel demand generation programs aligned to revenue targets and GTM priorities
• Build persona-based campaigns targeting CISOs, IT Directors, security practitioners, MSPs, and channel partners
• Align campaign themes to product launches, competitive plays, and seasonal priorities
• Own EQL, MQL and pipeline generation goals for North America and Latin America
• Partner with Sales to ensure campaign alignment, follow-up SLAs, and opportunity acceleration
• Design mid- and bottom-of-funnel programs to improve conversion rates and deal velocity
• Activate campaigns across paid media, email, webinars, content syndication, field marketing, partner programs, and retargeting
• Collaborate with Content and Product Marketing to develop compelling assets (eBooks, case studies, landing pages, webinars, videos)
• Test and optimize messaging, offers, and channels to maximize ROI
• Track and report on campaign performance, pipeline contribution, and ROI
• Analyze funnel metrics (MQL → SQL → Opportunity → Closed Won) to identify optimization opportunities
• Conduct A/B testing and continuously refine targeting, messaging, and spend allocation
• Work closely with Revenue Operations to ensure proper attribution, lead scoring, and reporting accuracy
• Maintain campaign documentation and performance dashboards
• Support forecasting and quarterly planning processes

Requirements:

• 5-8 years of B2B SaaS marketing experience preferably within cybersecurity, IT infrastructure, or channel-first organizations
• Proven track record of driving measurable pipeline and revenue impact
• Experience running integrated, multi-channel campaigns in a complex buying environment
• Strong analytical mindset with comfort in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Deep understanding of full-funnel marketing metrics and attribution models
• Ability to collaborate effectively across Product Marketing, Sales, and Revenue Operations
• Strong project management skills and the ability to prioritize in a fast-paced environment
• Bachelor's degree or equivalent experience in Marketing, Business, or related field