Clinical Liaison | Healthcare Account Executive – Home Health

Description

As our Clinical Liaison | Healthcare Account Executive – Home Health, you will serve as the strategic connection between referral partners and our clinical team, strengthening provider relationships and ensuring patients transition to the right care at the right time. 

In this role, you will drive measurable referral growth by building trusted partnerships across hospitals, physician practices, and post-acute referral networks while leading territory development and expanding access to high-quality, patient-centered home health services that support healing, independence, and compassionate care for patients and families at home.

LifeCare Home Health Family provides home health, hospice, palliative care, therapy, and private-duty services across Texas, Arizona, Florida, Georgia, and Nevada. Our organization supports patients and referral partners with coordinated care delivered in the home throughout the post-acute continuum.

• Nestmed AI Scribe: Streamlines workflows so clinicians can focus on compassionate, patient-centered care.

• Strong Compensation Package: Base plus commission with 401(k), health, and life benefits.

• Continuing Education & Recognition: Professional development and recognition programs.

• Supportive Work Environment: Collaborative teams committed to accountability and clinical excellence.

JOB GOAL: To develop business partnerships generating home health referral growth by making effective sales contacts, calls, and presentations. Serves as the agency staff representative with physicians, facilities, discharge planners, and community agencies. Responsible for the overall development and referral growth of the assigned territory.

Essential Functions:

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Responsible for assigned territory's overall development and referral growth, including facilities, physicians, home care providers, and community agencies.
• Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions.
• Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
• Maintains professional and clinical knowledge of provider services. Acts as liaison between referral partners and agencies to communicate information about new products, programs, and service delivery.
• Meets with patients and families to discuss home care services and individual needs/concerns and manage expectations as needed.
• Takes the initiative to build relationships within the intake department and with the appropriate patient care resources staff to ensure the establishment of effective communication with referral sources and internal stakeholders.
• Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
• Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to deliver appropriate services for potential patients.
• As requested by the Director of Business Development, participates in marketing efforts to educate the healthcare community about home health programs, including physician calls, lunch and learns, health fairs, a speaker’s bureau, and CEU programs for healthcare providers.
• Prepares monthly tracking reports on referral sources and keeps the agency informed of key marketplace changes affecting providers and competitors.
• Understands that teamwork is a crucial part of our business, and can work well with colleagues, no matter the circumstances. Using individual skills, cooperates with others, and accepts and provides constructive feedback despite personal conflicts between individuals involved.
• Utilizes current Agency and department-specific software to complete assignments.

The above statements are only meant to be a representative summary of the primary duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Requirements

ADDITIONAL DESIRABLE QUALIFICATIONS

• Must be proficient in the use of Microsoft programs for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.
• Proficiency using a CRM solution is preferred.
• Must have excellent oral communication skills
• Is self-directed and possesses the ability to work with little supervision.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing or related field or equivalent professional experience; and
• Minimum of two (2) years of experience in home care sales or a related industry with a proven record of achieving incremental growth in direct sales.

Environmental/Working Conditions

• No or very limited physical effort required.
• No or very limited exposure to physical risk.
• Work is normally performed in a typical interior/office work environment.
• Reliable transportation and auto liability insurance.
• Computer and basic office equipment.

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