Sales Director West Europe

Description

 About us 

Sentrycs is developing and bringing to market a technology-leading counter-drone solution designed to protect urban environments. Our platform automatically detects, tracks, takes over, and safely lands unauthorized commercial drones in a designated zone. 

If you want to make an impact on shaping the defense counter-drones market, work on revolutionary technologies in one of the most innovative environments there is, surrounded by A-players who are the sharpest, most talented professionals in their field but who also love to party and have fun - Apply now!

We are seeking a talented and experienced Sales Director with vast experience in the world of Defense and HLS. 

 

Key responsibilities:

Revenue Ownership

• Own and deliver annual regional revenue targets
• Build and maintain 3–4x qualified pipeline coverage
• Ensure forecast accuracy and CRM discipline

Strategic Market Development

• Define and execute country strategies (Tier 1: UK & France)
• Develop key accounts within MoD, Armed Forces, Police, and HLS agencies
• Identify high-value opportunities and framework agreements

Partner Ecosystem

• Recruit, structure, and activate system integrators and distributors
• Build long-term strategic partnerships
• Drive partner-led growth in Benelux and Iberia

Government & Institutional Sales

• Navigate complex procurement processes
• Lead RFI / RFP engagements
• Represent the company at industry and defense events

Internal Collaboration

• Work closely with Presales and Product teams
• Support field trials and technical evaluations
• Provide structured market feedback to leadership

 

Requirements

• Minimum 6+ years of experience in Defense, Homeland Security (HLS), or Government sales
• Proven experience selling into Ministries of Defence, Armed Forces, Police, or Government Agencies
• Strong understanding of complex public procurement processes
• Experience owning quota and delivering multi-million € revenue targets
• Ability to manage multi-country territories
• Willingness to travel extensively across Western Europe
• Fluency in English (required)
• French strongly preferred
• Former military or Homeland Security background - Big advantage
• Established network within Western European defense or security ecosystem- Big advantage
• Experience engaging senior operational and procurement stakeholders- Big advantage

Nice to Have

• German language skills
• Technical understanding of RF, C-UAS, electronic warfare, ISR, or air defense systems
• Experience supporting field trials or operational demonstrations