Senior Manager, Lifecycle Marketing

Point is a company dedicated to making homeownership more valuable and accessible. The Senior Manager, Lifecycle Marketing, will drive conversion and growth across the customer journey by managing personalized, multi-channel lifecycle programs and collaborating with various teams to deliver measurable business impact.

Responsibilities:

• Develop a lifecycle marketing strategy, accelerating Point’s growth by driving higher conversion across every stage of the journey from a lead to a customer
• Create and manage targeted, personalized campaigns across email, SMS, Direct Mail, Voice calls, and CRM touchpoints
• Build segmentation strategies, trigger-based journeys, and automation flows based on customer behavior, funnel stage/engagement, demographics, and value
• Partner with Analytics/Data Science to define and track key lifecycle metrics and inform campaign optimization
• Write SQL queries and independently analyze campaign performance to uncover insights, measure ROI, and recommend optimizations
• Author creative briefs, draft messaging, and lead cross-functional collaboration to develop, iterate, and test new creative concepts
• Partner with Creative/Content teams to ensure messaging accuracy, compliance, and brand consistency
• Partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless
• Evaluate new technologies, manage vendor relationships, maintain best-practice governance, and ensure the lifecycle marketing tech stack is scalable, efficient, and aligned with evolving business needs
• Oversee the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement
• Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk
• Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders
• Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI

Requirements:

• 8+ years of experience in CRM and lifecycle marketing, with a strong foundation in consumer-facing and financial services environments
• Experience building and executing multi-channel lifecycle campaigns across email, SMS, and Direct Mail in fast-paced, growth-oriented organizations
• Deep expertise in lifecycle marketing frameworks, including triggered campaigns, segmentation, personalization, and journey orchestration
• Strong analytical and data skills, including the ability to interpret results, measure KPIs (LTV, churn, engagement), build reports, and influence strategy
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud), A/B testing frameworks, and analytics dashboards
• SQL proficiency and comfort conducting independent analysis to make data-driven recommendations
• Proven ability to manage creative development, testing, and production workflows end-to-end
• Strong project management, communication, and collaboration skills, with experience leading cross-functional initiatives and delivering multiple workstreams on tight timelines
• Experience in high-consideration consumer products, including consumer lending, subscription-based, or direct-to-consumer businesses with a sales component