Senior Product Marketing Manager I

Housecall Pro is dedicated to helping home service professionals streamline their operations and improve their lives. As a Senior Product Marketing Manager I, you will be responsible for developing and executing growth plans to enhance customer acquisition through HCP products while collaborating across various teams to optimize marketing strategies and drive revenue.

Responsibilities:

• Impact velocity of customer acquisition by bringing new solutions to market
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
• Partner with product and marketing teams to convert casual users to power users
• Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
• Implement go-to-market strategies for new offerings and features
• Conduct and support customer research, A/B testing, and launch execution
• Create an experimentation engine for messaging, packaging, channel, and cohort tests
• Analyze performance data and customer feedback to generate insights about usage rates
• Collaborate with the creative team to develop high-impact marketing assets
• Recommend improvements to departmental strategies and team processes

Requirements:

• 5+ years of experience in Product Marketing
• Experience bringing B2B SaaS platforms and services to market
• Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
• Experience planning and executing integrated campaigns across multiple marketing channels
• Bachelor's degree or equivalent work experience
• Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)
• Experience with small business owners or home service business trades
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Passion for product marketing as a craft and deep empathy for the customer
• Creative problem-solver who is motivated to test, learn, and iterate
• Excellent communication skills with the ability to translate complex material into easy-to-understand content
• Prompt attention to detail and a high level of curiosity
• Self-starter mentality with the ability to own projects from inception to completion