Associate Field Marketing Manager - East

Align Technology is seeking an experienced Associate Field Marketing Manager to join their Marketing team. This role focuses on driving local market engagement and supporting provider growth initiatives by delivering practice-level marketing strategies and tools that enhance patient acquisition and conversion.

Responsibilities:

• Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion
• Deliver practice marketing training, in-person workshops, and virtual sessions covering: -Social media best practices (organic and paid) -Digital content creation and editing tools -Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials
• Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content
• Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices
• Unlock and manage unique regional promotions tailored to market needs
• Partner with the consumer marketing team and agencies to execute local consumer events
• Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers
• Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies
• Work cross-functionally with: Sales teams to align marketing with growth opportunities. Consumer marketing to leverage campaigns for patient conversion. Creative and brand teams to ensure materials are compliant and on-brand

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4+ years in field marketing, trade marketing, or channel marketing, preferably in the healthcare, dental, or consumer goods industries
• Strong understanding of consumer marketing tactics, including digital and in-practice marketing
• Proficiency with social content creation and editing, and presentation platforms
• Excellent presentation, training, and interpersonal communication skills; ability to engage both internal teams and external providers
• Proven ability to work cross-functionally with sales, marketing, and creative teams in a fast-paced environment
• Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; and provider engagement and satisfaction score