Founding Growth Marketing Lead

Blossom Health is dedicated to addressing the mental health epidemic in America through an AI-native care platform. They are seeking a Founding Growth Marketing Lead to own and scale digital marketing, drive patient acquisition, and establish foundational marketing processes.

Responsibilities:

• Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
• Manage budgets, creative development (video & static), testing, attribution, reporting, and results
• Drive CAC-efficient growth in patient DTC acquisition
• Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
• Lead creator, social, and brand strategy and execution across key platforms
• Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
• Develop compelling, high-performing brand content that balances performance and storytelling
• Partner closely with product, operations, and clinical teams to shape messaging
• Serve as the founding marketing lead, setting the foundation for this critical function
• Establish marketing processes, analytics, and best practices
• Translate business goals into clear marketing strategy and execution
• Be hands-on — this is a founding role, with room to grow and own a team upon success