MarketStar is a leader in outsourced B2B demand and sales solutions, dedicated to fostering growth for clients and employees. The Business Development Manager will support sales reps, drive product awareness, and assist in achieving revenue goals while maintaining effective relationships with clients and resellers.
Responsibilities:
- Responsible for driving product awareness to the reseller account managers and increasing quotes and logos, lead generation and pipeline development
- The Product Specialist must develop a solid understanding of the client's value proposition and be able to translate the value proposition into both written and oral communications with customers
- Must possess the ability and confidence to engage customers, evoke interest in products and solutions, qualify and disqualify potential customers, think quickly on their feet, and apply value propositions to specific customer scenarios and a variety of buyers
- Aligned with Inside sales teams to drive demand, qualify new leads and set sales appointments
- Establish an ongoing outbound lead development cadence of prioritizing contacts, and contacting them through a coordinated outreach of activities such as- huddles, floor walks, trainings and open houses
- Aligned with Manufactures teams to drive demand, qualify new leads and set sales appointments
- Develop and maintain effective relationships of influence with client contacts. (i.e. Sales, Sales Managers, and internal support staff)
- Educate resellers; respond to pre-sales product questions
- Schedule and conduct meetings with resellers, maintaining a strong appointment calendar
- Provide frontline sales support. (i.e. answer questions, support customer sales call)
- Generate and maintain opportunity/revenue pipeline and assist account managers in uncovering new opportunities and closing deals
- Follow up on quotes and opportunities, providing pricing and joint business planning
- Develop and organize training content and educate representatives on products, programs, promotions, and overall value proposition
Requirements:
- Previous channel sales experience preferred
- High school diploma or equivalent; college degree, or business-related work experience
- Experience conducting small group presentations or training
- Solid understanding of distribution and the ability to learn quickly
- Time management and organization skills
- Strong oral and written communication skills