Role Overview
Elaris is a multi-branch beauty salon group in Dubai and part of
Persian Horizon Holdings
.
We are hiring a
Head of Marketing
to lead the brand’s marketing strategy and commercial performance across our salon portfolio, including luxury flagship locations and premium branches.
This is the most senior marketing role in the company, responsible for
brand growth, lead generation, influencer partnerships, and marketing-driven revenue across all branches
.
Key Responsibilities
-
Define and lead
Elaris brand strategy, positioning, and tone of voice
-
Manage the full marketing team including
brand, content, design, social media, video, PR, and performance marketing
-
Lead
seasonal and cultural marketing campaigns
relevant to the market
-
Oversee
paid media campaigns (Meta & Google Ads)
to drive bookings and revenue
-
Drive organic growth across
Instagram, TikTok, Pinterest, and WhatsApp communities
-
Own
PR and influencer strategy
, including partnerships, events, and collaborations
-
Oversee
CRM marketing and retention campaigns
-
Monitor marketing performance and support branches in achieving
daily and monthly revenue targets
-
Manage marketing budgets and external agencies
Requirements
-
6+ years of marketing experience
, including
2+ years in a senior leadership role
-
Mandatory experience in beauty salons, aesthetic clinics, beauty brands, or the wellness industry
-
Experience managing
marketing teams of 5+ people
-
Strong understanding of
Meta Ads, Google Ads, and performance marketing
-
Experience with
CRM marketing and automation platforms
-
Proven experience in
PR and influencer marketing
-
Strong understanding of Dubai’s multicultural audience
Benefits
-
Competitive
senior leadership salary package
-
Performance-based incentives linked to revenue growth
-
Opportunity to
lead marketing for a multi-branch beauty brand
-
High autonomy and direct collaboration with leadership
-
Career growth within a
growing luxury beauty group