Head of Integrated Marketing (Interim)

Location: London, UK (Hybrid, 2 days a week in the office)
Contract: 6 months (with potential to extend to full-time)
Department: Marketing
Reports to: VP of Marketing

About the role

TM Forum is a global membership alliance of 800+ organizations across the connectivity ecosystem. Members include the top 10 Communication Service Providers (CSPs), top three hyperscalers, leading Network Equipment Providers (NEP’s), and a wide range of vendors, consultancies, and system integrators.

The TM Forum marketing team set the brand strategy, create and deliver our go-to-market, promote our Missions and products, support lines of business (Educate, Insights, Innovate, Events), and drive member value through engaging campaigns and communications.

Reporting into the VP Marketing, the Head of Integrated Marketing is responsible for unifying marketing efforts across the business to drive demand, create a consistent and compelling member experience, and meet company objectives.

What you’ll do:

• Develop and implement integrated marketing strategies that align with TM Forum’s business objectives and brand vision.

• Manage membership communications, keeping members engaged and informed.

• Lead a team of marketing managers to deliver a high-volume of compelling and innovative marketing campaigns for TM Forum and on behalf of our members.

• Develop a demand generation strategy that drives new business and expands the existing customer base.

• Support sales enablement and effectiveness, equipping the sales team with the necessary resources, training, and campaign content to succeed.

• Support Mission and product teams to build communities, drive engagement, and inform / excite Members.

• Oversee the creation of compelling marketing content and creative assets that resonate with our target audiences.

• Drive innovation and experimentation in marketing approaches to stay ahead of industry trends and consumer expectations.

• Manage and optimize marketing budget to achieve maximum ROI and efficiency.

• Work with external partners, agencies, and vendors to enhance marketing efforts.

What you’ll need to succeed:

• 10+ years’ proven marketing experience, preferably in a B2B environment (agency and freelance experience welcome).

• Experience working within the connectivity ecosystem (e.g. Telecom / CSP, hyperscalers, NEPs, System Integrators, technology vendors).

• Experience delivering successful integrated marketing strategy and campaigns (e.g. advertising, content syndication, social media, web).

• Proven leadership experience, with the ability to inspire and motivate teams.

• Strategic thinking and analytical skills, with a proactive data-driven approach to decision-making.

• Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), and campaign management best practice.

• Project management experience with a proven ability to prioritise work, manage multiple projects simultaneously, organize a team, and meet deadlines within a fast-paced environment. 

• Excellent communication skills; written, verbal, and presentation, with the ability to manage a variety of stakeholders.

• Fluent in English (other languages are very welcome!). 

Why Join TM Forum?

• Be part of a forward-thinking organization shaping the future of telecommunications.

• Opportunities for professional development and advancement in a collaborative global team.

• A supportive and inclusive work environment that values creativity, innovation, and diversity.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience, we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

Diversity & Inclusion at TM Forum

At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.