Senior Director, Digital Marketing Product (Remote)

RealPage, Inc. is seeking a Senior Director of Product for Digital Marketing, an innovative leader responsible for shaping the strategy and execution of digital marketing platforms. This role involves leading a high-performing product management team and collaborating with various departments to enhance revenue growth and operational efficiency through digital marketing technologies.

Responsibilities:

• Lead, coach, and develop a team of product managers across digital marketing and website platforms, building a culture of ownership, accountability, and continuous improvement
• Own product strategy and multi-year roadmaps across core domains, including:
• Web experience platforms and CMS
• SEO and organic growth
• Paid media and performance marketing
• Analytics, measurements, and attribution
• AI-driven capabilities and workflow automation
• Drive end-to-end product lifecycle execution—from discovery and prioritization through delivery, launch, and optimization—ensuring predictable outcomes and measurable business impact
• Serve as a strategic thought partner and internal authority on digital marketing platform evolution, emerging technologies and market shifts, and competitive dynamics
• Identify and execute opportunities to apply AI, automation, and data intelligence to improve marketing effectiveness, efficiency, and customer outcomes
• Ensure products integrate seamlessly with CRM, analytics, data platforms, and marketing automation ecosystems
• Establish and monitor clear success metrics tied to adoption, performance, revenue growth, customer retention, and margin efficiency
• Partner cross-functionally with engineering, design, customer success, sales, marketing, and operations to align priorities and deliver cohesive, scalable solutions
• Incorporate customer insights, market signals, and competitive intelligence into prioritization and roadmap decisions
• Ensure Product platforms and capabilities meet regulatory, privacy, security, and accessibility standards, including ADA and WCAG compliance
• Communicate product vision, progress, tradeoffs, and outcomes clearly to executive leadership and key stakeholders
• Make Data-informed decisions and clear tradeoff management—including difficult prioritization and investment tradeoffs—while leading with empathy, transparency, and respect

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience
• 10+ years of product management experience, with significant focus on digital marketing platforms, websites, and growth technologies
• 5+ years of experience leading and developing product managers at the director or senior leadership level
• Demonstrated success owning product strategy and execution for complex, multi product platforms serving scaled customer bases
• Strong technical fluency across web technologies, analytics, data platforms, APIs, and modern SaaS architectures
• Hands-on experience with SEO, paid media, CMS platforms, CRM systems, analytics tools, and marketing automation
• Proven ability to influence cross-functional partners and executive stakeholders without direct authority
• Experience operating in fast-paced, evolving environments while maintaining strategic clarity and execution discipline
• Strategic, systems-level thinker with deep understanding of digital marketing ecosystems and platform economics
• Strong business acumen, with the ability to connect product decisions to revenue growth, retention, and scalability and operational efficiency
• Data-driven decision-maker with the ability to define success metrics, interpret performance signals, and drive continuous improvement
• Expertise in modern product management practices, including discovery, prioritization, roadmap planning, and outcome-based execution
• Solid understanding of UX/UI principles and customer-centered product design
• Strong people leadership skills, including coaching, feedback, and talent development
• Excellent written and verbal communication skills, with experience presenting complex product strategies to executive audiences
• High degree of adaptability, resilience, and curiosity, with a continuous-learning mindset