About this role
ComfyUI is building the OS for new gen creators and is seeking a Lifecycle Growth Marketer to own the product-led growth motion. The role involves managing email marketing infrastructure, optimizing user conversion, and developing content programs to enhance user engagement and retention.
Responsibilities:
- Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability
- Design and run automated nurture sequences for free users and subscribers
- Own lifecycle messaging across onboarding, activation, re-engagement, and retention
- Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud
- Run rapid experimentation on messaging, timing, and triggers to improve conversion rates
- Build behavioral cohort analysis to understand what separates activated users from churned ones
- Develop playbooks for upgrading Cloud subscribers to higher tiers
- Track expansion MRR and own the lifecycle metrics that feed it
- Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention
- Work with the community and creative team to surface user-generated content into growth loops
- Build out a referral or community-led growth motion that leverages our 1M+ open-source user base
Requirements:
- 5+ years of experience building lifecycle programs at a PLG company — you understand what it means to attract and convert users to paid customers
- You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot
- You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it
- Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.)
- A true IC mindset - you want to tinker and build
- High ownership, resilience, and competitiveness — you run toward hard problems
- Comfortable with ambiguity and moving fast in an early-stage environment
- Strong communicator who can earn trust with both technical and business stakeholders