About this role
Right Side Up is a premier growth marketing consulting firm in the U.S. seeking a Growth Marketing Manager for podcast advertising. The role involves leading strategy, planning, and execution of podcast media campaigns, focusing on customer acquisition and optimizing data-driven results.
Responsibilities:
- Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
- Analyze and optimize data driven campaigns on an ongoing basis
- Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
- Work with advertiser teams to write and optimize copy and other creative deliverables
- Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
- Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate
Requirements:
- 3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
- Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement
- In-house, freelance/consulting, agency, or publisher experience are all relevant
- A self-starter and self-organizer with strong attention to detail
- Able to draw compelling insights from performance data
- Not satisfied with 'good enough,' and proactively seek better process and outcomes
- Able to take your work seriously (and still have a sense of humor!)
- Confident and composed in a client-facing environment
- Comfortable working with and maintaining relationships with publishers
- Proficient in Excel and Google Suite (Docs, Sheets, Slides)