Key skills
B2B SaaS product marketingGTM strategylifecycle growthdata-driven decision makingcompetitive intelligencestakeholder leadershipevent-led marketingEnglish fluencyGoAIGenAIAnalyticsSaaSLeadershipDecision MakingCollaborationSales
About this role
Toloka AI is a company that creates data powering leading GenAI models and innovations. They are seeking a Freelance Product Marketing Manager to own positioning, go-to-market, and lifecycle growth across their self-service SaaS platform.
Responsibilities:
- Build and execute the GTM strategy for the self‑service platform: segmentation, ICPs, messaging, packaging, pricing inputs, launch plans, and channel mix across events, social, content, and partnerships
- Drive lifecycle growth: activation, retention, expansion, and reactivation with experiment roadmaps across onboarding, in‑product education, email, and in‑app comms
- Own SGM levers: pipeline contribution and revenue impact from product marketing via campaigns, positioning, sales enablement, and ABM/lightweight enterprise motions where relevant
- Lead competitive and market intelligence (benchmarks vs. leading B2B SaaS like Notion/Miro/annotation tools) and translate insights into clear differentiators and battlecards
- Partner with Product, Sales, and Growth to define the customer journey end‑to‑end, improve conversion across the self‑serve funnel, and influence the roadmap with market signals
- Orchestrate event-led marketing (talks, workshops, sponsorships, field/community events) and social strategy to generate demand and accelerate revenue
- Produce compelling assets: narratives, web copy, demos, playbooks, case studies, solution briefs, ROI messaging, and objection handling
- Establish measurement: set KPIs, build dashboards, and run structured experiments; report on activation, retention, reactivation, CAC/LTV, conversion rates, and influenced/attributed pipeline
Requirements:
- 3–5 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth for self-serve or hybrid (self‑serve + enterprise) products
- Proven impact on SGM metrics and user retention/reactivation through lifecycle programs and product-led growth tactics
- Experience marketing to users of workspace/collaboration or data/annotation tools; familiarity with buyer/user motions typical of products like Notion, Miro, and annotation platforms
- Strong channel execution across events and social, plus collaboration with demand gen and sales for lead progression and enablement
- Data-driven decision making; comfort with analytics and experimentation; excellent storytelling and stakeholder leadership
- Fluent English; comfortable operating across Europe and the Americas time zones