Lead Product Marketing Manager, Product

BioRender is on a mission to accelerate science communication and is seeking a Lead Product Marketing Manager to drive product-specific positioning and go-to-market strategy. This role involves collaborating with Product, Sales, and Customer Success to ensure effective messaging and adoption of their products.

Responsibilities:

• Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers
• Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies
• Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing
• Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team
• Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value
• Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy
• Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively
• Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness

Requirements:

• 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact
• Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives
• Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals
• Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches
• Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence
• Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams
• User-obsessed and curious — you're driven to deeply understand scientific and enterprise customers and advocate for their needs
• Clear, concise communicator with strong storytelling skills
• Experience marketing to scientific, technical, or highly specialized audiences is a strong plus