Senior Product Marketing Manager

ChowNow is a leading player in off-premise restaurant technology, helping independent restaurants thrive in the digital economy. The Senior Product Marketing Manager will lead and scale the product marketing function, focusing on product positioning, launch execution, and adoption strategies while collaborating with various teams to enhance the company's product story.

Responsibilities:

• Evolve ChowNow’s product marketing strategy, frameworks, and operating model
• Set portfolio-level positioning and messaging direction across products and packages
• Partner with and support the Product Marketing Manager on launch execution and ongoing initiatives
• Own go-to-market planning for major upcoming releases
• Establish scalable launch playbooks, templates, and best practices in partnership with Enablement
• Define and maintain core narratives, value propositions, and competitive positioning
• Partner with Product to shape roadmap framing, validation, and market readiness
• Translate product capabilities into outcome-driven messaging for restaurant owners and prospects
• Partner with Sales and RevOps on enablement, adoption, and pipeline impact
• Collaborate with Lifecycle, Content, and CRO/Web on integrated storytelling and activation
• Lead competitive intelligence, win/loss insights, and market research
• Establish reporting to measure launch performance, adoption, and revenue contribution
• Serve as a senior marketing voice in cross-functional planning and prioritization
• Complete ChowNow New Hire Onboarding Experience
• Rapidly ramp on ChowNow’s products, customers, GTM strategy, and April launch priorities
• Partner closely with the Product Marketing Manager to support post launch execution and enablement
• Review existing positioning, messaging, and launch assets to identify immediate optimization opportunities
• Build strong working relationships with Product, Sales, Lifecycle, and Growth leaders
• Establish clear operating rhythm and decision-making framework for the Product Marketing team
• Ensure sales and customer-facing teams are fully equipped for launch and early adoption
• Lead post-launch analysis and optimization based on market feedback and performance data
• Refine and standardize product marketing frameworks, templates, and playbooks
• Strengthen portfolio-level positioning and packaging strategy
• Begin shaping H2 brand and product overhaul strategy in partnership with leadership
• Coach and support PMM execution through clear prioritization and feedback
• Improve cross-functional alignment around product priorities and GTM planning
• Demonstrate measurable improvement in launch adoption, expansion, or pipeline contribution
• Establish scalable operating systems for product launches and ongoing GTM motions
• Deliver a clear, documented roadmap for H2 positioning and portfolio evolution
• Elevate consistency and quality of product storytelling across channels

Requirements:

• 5-8+ years of product marketing experience in B2B SaaS, marketplace, or technology environments
• Proven success leading and scaling product marketing teams or functions
• Strong experience guiding launches while enabling high-performing individual contributors
• Deep expertise in positioning, messaging, and competitive differentiation
• Solid understanding of sales enablement, lifecycle activation, and funnel performance
• Experience partnering closely with Product, Sales, and RevOps
• Ability to balance strategic leadership with hands-on support when needed
• Strong analytical and storytelling skills
• Comfort operating in high-accountability, fast-moving environments
• Motivation to build durable systems that compound over time