Product Marketing Manager

DISA Global Solutions is a leading safety and compliance provider supporting more than 55,000 customers worldwide. The Product Marketing Manager (PMM) is responsible for positioning, messaging, and go-to-market execution for assigned DISA products, ensuring consistent messaging and effective product launches while collaborating closely with various teams.

Responsibilities:

• Own and refine product positioning, messaging, and value propositions for assigned products and solution areas
• Translate product capabilities into clear, customer‑focused narratives, use cases, and differentiated value
• Lead go‑to‑market planning and execution for product launches, feature releases, and key initiatives
• Develop launch briefs, messaging guides, and cross‑functional enablement materials to ensure team readiness
• Create and maintain sales tools—including pitch decks, battlecards, FAQs, and product updates—to support consistent customer conversations
• Deliver training and enablement sessions for Sales and Customer Success, covering product updates, use cases, competitive differentiation, and objection handling
• Partner with Corporate Marketing to align product messaging with campaigns, demand generation, and communication efforts
• Conduct market, customer, and competitive research to inform positioning, GTM strategy, and product enhancements
• Maintain up‑to‑date competitive intelligence and synthesize field insights into actionable recommendations
• Collaborate closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure cohesive storytelling and aligned execution
• Support co‑marketing and partnership initiatives by developing shared value messaging and ecosystem narratives
• Define goals for product launches and GTM initiatives, track performance, and optimize based on adoption, revenue impact, and competitive outcomes
• Monitor product adoption and identify gaps in messaging, enablement, or customer understanding
• Use data, customer feedback, and win/loss insights to continuously improve positioning, messaging, and GTM strategies
• Other similar and/or related duties as assigned

Requirements:

• Bachelor's degree in marketing, business, or related field, or equivalent professional experience
• 5+ years of experience in Product Marketing or strategic B2B/B2C marketing, ideally within software, SaaS, or technology‑enabled services
• Proven experience supporting product launches, feature releases, and go‑to‑market execution
• Ability to translate complex product capabilities into clear, compelling, and customer‑focused messaging
• Strong communication skills, with the ability to present confidently and support cross‑functional alignment
• Experience developing sales enablement materials and delivering training to internal teams
• Strong analytical skills with the ability to use data, insights, and feedback to guide decisions
• Demonstrated ability to manage multiple priorities and deliver in a fast‑paced environment
• Effective collaborator with strong stakeholder‑management skills and a track record of driving shared outcomes
• Proficiency with Microsoft Office, Jira, and workflow or automation tools, with the ability to quickly learn new systems