SmartsheetRemote
Principal Campaign Marketing Manager
United States
Full Time
1 hour ago
$148,000 - $192,000 USD
H1B Sponsor Likely
Key skills
SaaS B2B MarketingCampaign ManagementAnalytical SkillsContent StrategyCross-functional CollaborationExecutive PresenceCommunicationOrganizational SkillsFast-paced Environment AdaptabilitySaaSCollaboration
About this role
Smartsheet has been helping teams achieve their goals for over 20 years by providing innovative work management solutions. The Principal Campaign Marketing Manager will develop and execute campaign strategies aligned with business objectives, working closely with cross-functional teams to enhance campaign messaging and performance.
Responsibilities:
- Develop a deep understanding of the buyer persona and pain points
- Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging
- Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
- Heavily contributes to quarterly campaign planning and reporting
- Heavily contributes to annual marketing strategy with an eye on the vision and MBOs
- Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap
- Develops quarterly campaign plan
- Work with cross functional teams to execute campaign tactics
- Lead programs and initiatives that involve participation from multiple campaigns
- Shares best practices with campaign marketing counterparts and the greater Marketing org
- Consistently looks for opportunities to improve campaign processes or cross functional collaboration
- Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
- Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans
- Build repeatable tactic toolkits for optimal performance
- Strong analytical skills to test, track and report out results and present them confidently
- Offers suggestions for new ways to inspect result and measure performance of campaigns
- Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement
Requirements:
- 10+ years SaaS B2B Marketing experience
- 4+ years Campaign management experience
- Strong influencing ability and executive presence
- Excellent communications and organizational skills
- Proven ability to work and thrive in a fast-paced environment
- Comfortable managing multiple demands and meeting tight deadlines
- Experience working at a growing company