Solutions Marketing Lead, Beneficial Deployments

Anthropic is a public benefit corporation dedicated to creating reliable and beneficial AI systems. The Beneficial Deployments Marketing Lead will develop and execute marketing strategies aimed at positioning Claude as a trusted AI partner for various sectors including nonprofits and higher education, while driving measurable impact and pipeline results.

Responsibilities:

• Develop and execute comprehensive marketing strategy for Beneficial Deployments across key verticals, with global remit: nonprofits, higher education, life sciences/public health, and economic mobility
• Craft differentiated positioning and messaging for distinct audiences within each vertical—from grantmaker foundations, operating nonprofits, scientific research institutions, workforce development partners, and mission-driven technology organizations
• Lead go-to-market for product and solution launches including sector-specific SKUs (e.g., Claude for Nonprofits), relevant MCP integrations (LMS platforms, nonprofit, scientific research tools, etc.), and accessibility features
• Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives such as Claude for Life Sciences and Claude for Global Health
• Drive thought leadership initiatives including impact reports and case studies that quantify Claude's real-world benefit (e.g., SROI measurement)
• Design and execute demand generation campaigns for scaled programs including AI for Science grants, nonprofit accelerator cohorts, and grantmaker partnership programs
• Identify and prioritize key conferences across social impact, global health, education, and nonprofit sectors and coordinate strategic presence and speaking opportunities
• Write and refine copy for solutions pages, campaign materials, and partner-facing content across segments
• Partner with design on visual assets that resonate with mission-driven audiences across US and global markets
• Work with our integrated campaigns and social team on Beneficial Deployments-related content calendar and posts that highlight impact stories and partnership announcements
• Build and maintain tracking infrastructure to measure campaign performance across channels (e.g., nonprofit verification flows, partner referrals, cohort conversions)
• Enable sales and partnerships teams with enablement materials, outbound campaigns, and pipeline-driving initiatives for nonprofit enterprise accounts and higher education institutions
• Support co-marketing initiatives with corporate philanthropic partners and government partnerships