Assistant Vice President - Sales

Purpose of Role

Responsible for the sales & business development activities for MSI Business in the assigned region

Position Title

AVP - Sales & Business Development

Key Accountabilities / Responsibilities

• Responsible for achieving sales, order booking and collection targets for the defined region and customers.
• Head the Techno-Commercial interactions with EPC Contractors / Transmission utilities of the defined region.
• Incorporate KAM Approach (Pre-sales) for entrenchment/engagement and Solutions - Drive Market Positioning and end-to-end sales cycle for SPTL.   
• Prepare Feasibility reports and consultation/Technical Presentation for Customers.
• Perform Pre-RFQ collection of data and development of market intelligence base.
• Meet regional sales financial objectives by forecasting requirements; prepare an annual budget; schedule expenditures; analyse variances; initiate corrective actions.
• Maintain and expand customer base by counselling district sales representatives.
• Build and maintain rapport with key customers and identify new customer opportunities.
• Recommend product lines by identifying new product opportunities, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
• Update job knowledge by actively participating in educational opportunities & seminars, reading professional publications.
• Maintain personal networks in the online forums and gather information about competitor’s portfolio and offerings.

Essentials

Essentials

• Min 10-12 years of Sales & BD    Experienced in sales transformation from products to solutions sellings.
• Proven track record of successful business acquisitions and opportunity creation.    
• Focused on maintaining Key customer relationships, sales management & opportunity creation.
• Should have knowledge of power products and basic understanding of Industry    
• Eloquent in the regional language.

Competencies

Behavioural - Achievement OrientationBehavioural - Altrocentric LeadershipBehavioural - Analytical Decision MakingBehavioural - Customer Service OrientationBehavioural - Impact and InfluenceBehavioural - Information SeekingBehavioural - InitiativeBehavioural - Innovative ThinkingFunctional - FinancialFunctional - OperationalFunctional - PeopleFunctional - Strategic

About Us

Sterlite Electric Limited (formerly known as Sterlite Power Transmission Limited) is a manufacturer of capital goods in the cable conductor industry, specializing in the design, manufacture, and supply of high-performance power conductors, extra-high voltage (EHV), high voltage (HV), medium voltage (MV) cables, and optical ground wire (OPGW). Serving customers in over 70 countries, Sterlite is renowned for empowering critical power infrastructure development worldwide.

With four manufacturing facilities and an annual production capacity of 150,000+ MT for conductors and 3,000 km+ for power cables, Sterlite Electric combines cutting-edge engineering with robust production capabilities to deliver reliable and innovative cable solutions. With expertise in navigating 120 critical corridors in major cities and geographical challenges, the company’s specialized EPC services enable the successful upgrade, uprate, and fiberization of transmission infrastructure, further enhancing the global energy grid.

With a relentless focus on innovation and a long-term commitment to growth, Sterlite is at the forefront of shaping the future of energy infrastructure.