Growth Marketing Manager

Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. They are seeking a Growth Marketing Manager to orchestrate marketing efforts, design and run experimentation-driven campaigns, and collaborate with sales, product, and customer success to improve conversion rates and accelerate pipeline growth.

Responsibilities:

• Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms
• Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar
• Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities
• Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals
• Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas
• Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution

Requirements:

• 5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand)
• Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization
• Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms
• Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting
• Collaborative connector who can align product, GTM, and leadership teams around shared goals
• You're naturally curious and love finding the signal in the noise—turning data into insights and insights into action
• You're excited about using AI and new tools to work smarter, move faster, and drive efficiency—and you can teach and scale these practices across a team
• You understand that speed matters - you ship fast, learn quickly, and iterate relentlessly