Head of Demand Generation & Growth

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. The Head of Demand Generation & Growth will own and accelerate customer acquisition and conversion, architecting a holistic growth strategy that integrates performance marketing, website optimization, and lifecycle automation.

Responsibilities:

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
• Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
• Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor, and grow a high-performing team
• Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement