Product Marketing Manager - PLG

Lexipol is a mission-driven company focused on advancing public safety technology. The Product Marketing Manager will drive customer activation, adoption, and expansion through in-product marketing strategies, collaborating with various teams to enhance user engagement and support product launches.

Responsibilities:

• Develop and execute in-product campaigns (e.g., tooltips, modals, guides, notifications, banners) to drive awareness, adoption, upsell, and cross-sell
• Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements
• Design messaging and experiences that enhance the user journey without disrupting workflow
• Create and manage A/B experiments to optimize activation and retention
• Support the Director of Product Marketing in developing GTM plans for new products and major feature releases
• Partner with Solutions, CX, Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces, email, and other lifecycle channels
• Contribute to launch briefs, positioning updates, and post-launch optimization plans
• Ensure in-product communication aligns with GTM assets and external messaging
• Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests, experiments, and in-product initiatives
• Analyze and share insights, experiment results, and best practices
• Partner with Data Services and RevOps to connect product engagement to business outcomes (pipeline, retention, expansion)
• Refine GTM playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines

Requirements:

• 5+ years of experience in B2B SaaS product marketing
• Demonstrated success driving cross-sell and feature adoption through in-product messaging systems (e.g., Pendo, Appcues, Intercom)
• Proficiency in product analytics tools (e.g., Pendo, Amplitude, Mixpanel, GA4) and experimentation frameworks
• Experience collaborating with cross-functional teams including product, engineering, and customer experience
• Strong analytical skills and experience making data-informed decisions
• Excellent written and verbal communication skills with the ability to turn insights into compelling narratives
• Must be authorized to work in the US
• Candidates must already live in the United States
• We are unable to sponsor or take over sponsorship of an employment Visa (H1-B, Student visa, or OPT visa) at this time
• Familiarity with PLG frameworks Product-led growth (is a GTM strategy) and customer lifecycle mapping
• Understanding of packaging or segmentation strategies
• Experience in GovTech, public safety, or mission-driven SaaS markets