Senior Solutions Marketing Lead, Finance

Appian is a company dedicated to process automation technology, and they are seeking a Senior Solutions Marketing Lead to own the messaging and marketing strategy for Finance. This role involves defining value-based messaging, enabling sales and marketing, and delivering thought leadership that resonates with buyers.

Responsibilities:

• Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers
• Own and maintain the personas and foundational messaging frameworks that serve as the 'source code' for all internal and external content
• Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance
• Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
• Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance
• Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance
• Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels